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Meant to post earlier.


EWM n Ponden Mills getting shitcanned brought this forward.

How in fuck is he billionaire?

Started in a management buyout of EMW in 2001.

Thing is, it's a junk brand. Think Mike Ashley but smaller n older.

Ashley took 2nd rate sports brand n destroyed what little quality was left, to stack high n sell cheap.

Day took emw , took small, puosh cashmere, turned it into cheap nylon shit.

Tiny market, mainly oap.

I've never seen anyone in a Ewm.




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EWM a bit of a disaster for Matlock Bath..their biggest site I would guess. Their shopping village and museum just flaming massive...hundreds of jobs gone. I guess if the Covid lockdown saves the life of one senile geriatic in Matlock Bath the destruction of hundreds of lives and the  the removal of a facilty for tens of thousands of visitors is worth it.

Thanks Bozza.







Edited by crashmonitor
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  • 2 weeks later...
1 hour ago, eek said:

So Peacocks and Jaeger are not in Administration. 

Jaeger was actually an OK brand until Day decided to make the products more cheaply.

As far as I can work out - and I've never been in any of his shops - is a respin of Cashley,  aimed at oaps rather than chavsvum.

Same play book. Pick up brands, in this case expensive Scots cashmere, export production abroad and cut down on quality.

According to my mum MnS are much better n cheaper.

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