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Dilly dilly

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I think this campaign will probably be a the watershed of using expensive ad campaign to sell a shit product.

My guess its failing.

There's periods where budlight is stacked high, on offer in Tesco. Ive never seen anyone buy it.

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You'd be amazed at how well it's doing. I worked in brewing at a couple of places and Coors light never seemed to stop growing. 

Not just driven through distribution gains and certainly not a Smokey price (£/L was roughly alligned with Stella rather than carling).

Its all 18-20 year olds drinking it. Purely for the reason that their pallets havent matured so a beer that doesn't much taste like a beer is pretty popular with them. 

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